Take your digital marketing skills to the next level. The digital landscape is constantly changing. There are countless digital media and social networking tools, all of which have unique characteristics and uses. Understanding, mastering and managing these tools has become a strategic function in today’s business structure.
In this course is designed you’ll gain the practical skills to develop a comprehensive social media and digital marketing strategy. The program equips you to operate in a professional setting, use tools like Facebook and Instagram, and implement tactics and techniques used in the industry. Upon completion of the course, you will be able to produce digital marketing campaigns and create social media posts that attract attention.
Course content
Social Media Marketing
After an introduction to the evolution of social networks as a marketing tool, you learn the functionality of social networks. The courses also covers best practices for creating, planning, executing and monitoring social media content.
Content Strategy
Learn to create compelling content, distribute and convert. Explore content creation tools.
Introduction to Digital Marketing
Learn about the evolution of media and stages of digital marketing. You get a brief introduction to marketing to target audiences, segmentation and branding. And you learn to distinguish between paid, display and organic marketing.
Digital Business Models
Learn about the selection of a business model, monetization of audiences and digital advertising. Understand the culture of hits, ad networks and Google AdSense.
Digital Marketing Strategy
Learn the best methodologies for setting business objectives, and doing market and product analysis. Cover financial estimation, costs of the digital world and launch strategies.
Email Marketing
Learn about lead acquisition and the profiling of your current client list. And you learn how to create targeted campaigns using industry tools. The course also covers testing and measuring the performance of email campaigns.
Course details
Course Code: MGSM 001 | Section Code: F25N70
Dates: October 4, 11, 18, 25, 2025 | 4 Saturdays
Times: 9:00 am to 4:00 pm
Delivery: In-Person
Fees: $599+ GST
Registration opens April 15, 2025.
Register for Social Media and Digital Marketing
Questions?
Email fom_pdt@viu.ca or call 250.740.6580